The Power of Experiments

Trying a new approach can shift your perspective and free up time

Today’s newsletter is brought to you by the power of experiments.

When my kids were very little, we stored their socks in their dressers. We’d get them dressed in the morning, putting their socks on with the rest of their clothes.

But when they started dressing themselves, they’d often skip the socks and head straight to breakfast. When it was time to leave the house, they’d have to go back to their rooms to put on their socks, which caused a delay (and whining).

One day, as an experiment, I brought the sock bins out of their dressers and put them next to their shoes by the front door to see if that would work better. Of course it did! That small experiment made getting out the door go more smoothly (though they found other things to whine about).

As I’ve gone deeper into the world of decision science, I’ve become enamored with the way experiments — especially low-stakes ones, like the sock one described above — allow you to test a hypothesis without taking a big risk or making a permanent decision.

In the spirit of experimentation, I’m delighted to bring you a post by

Katherine Goldstein

, whose brilliant newsletter

The Double Shift

challenges the status quo of work, care, and the forces that shape family life in America.

Katherine is an award-winning journalist whose work has appeared in the NYT, WashPost, Vox, and TIME, among other publications. She’s a Fellow at the Better Life Lab at New America and the mom of three kids (including pandemic twins).

I love reading Katherine’s insightful takes and am a proud paid subscriber of

The Double Shift

. She’s also a fierce champion of community and gathers her paid members regularly to share exclusive content (I was honored to speak with her community last year about Money and Love). Take a moment to subscribe to Katherine’s newsletter now!

This experiment outlines how Katherine and her husband reduced their mental load and distributed the relentless task of feeding the six people in their home more equitably.

Even if you’re not responsible for feeding that many people each day, I encourage you to give it a read; it may inspire you to shift something in your life that feels like it could work better.

Katherine shared this concept as Experiment #37 in New America’s Better Life Lab series that highlights “tips and tricks for creating a happier, healthier, and fairer home.” Sign up for those, while you’re at it (you might also enjoy Experiment #34).

Now, onto the experiment…here’s Katherine!

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Shaking Up the Mental Load of Feeding a Family

About a year ago, my husband and I agreed to radically overhaul how we handled food and cooking in our family. Previously, we had a weird, not fully thought-out system where I’d shop at one store one week, he’d shop at another store another week, and we’d trade off cooking and cleaning by the day...sort of. It involved a lot of checking in and day-to-day planning and a heavy mental load. 

We both agreed our system wasn’t awesome. We then got inspired by some friends of ours who were inspired by Fair Play to rethink how they managed their division of labor around food. One of Eve Rodsky’s most essential pieces of advice is allowing people to fully “own the whole task,” from planning to completion, rather than having one member of the couple defaulting to being “in charge” while the other person is “helping out.” 

We have six people living in our house, three of them small children, so there are many, many conceptional and execution tasks between an empty refrigerator and enough food for three meals a day, seven days a week (give or take), including cooked family dinners for usually 6 of those nights. The problem is it’s hard to fully “own” some of the complex, interconnected tasks associated with food. If one person shops and the other person cooks, there is going to have to be a lot of communication and rejiggering when the store is out of three things.

My husband and I now have fully committed to a program we call “Food Weeks,” where one person is fully in charge of all aspects of shopping, prepping, cooking, and kitchen cleaning for a full seven days.... and then we switch off the next week. When it’s not your food week, you are totally “off” from both the mental load and the execution tasks of feeding the family.

Why this works for our family: Our marriage generally thrives with strong divisions of labor and avoiding situations where we might be tempted to micromanage each other. We have other systems like bedtimes where we flip who does what so we are pretty comfortable regularly rotating tasks. We eat dinner as a family most nights, but we don’t plan breakfast or lunches. We mainly just have a list of items we need around for those meals, and the person whose week it is gets those at the grocery store. 

Why I love it and why I think you will, too. I love that we just know who’s in charge of food at any given time, there’s no negotiation. It’s one less thing to communicate about, which is great because that list is already pretty long. I enjoy cooking and generally like planning what I will make for my week. But when it’s not my food week, and I don’t have to do any shopping, cooking, or cleaning, I feel like I get way more time back in the evenings than I ever did with our previously haphazard system. When it’s not my food week, it feels like a real break. I will get in extra errands, a trip to the gym, longer workdays, or more downtime to read or watch TV in the evenings while never feeling like I should be helping with dinner or cleanup stuff. 

I feel like “Food Week” has been a wonderful change for us, and I hope you’ll consider giving it a try.

The Food Director for a Week Experiment: 

What We’re Trying to Solve: Equally sharing the load of the many separate but interconnected tasks that go into feeding a family

Target Audience: A pair of adults in the same household

Ages: Adults or teens old enough to shop for groceries independently

Estimated Time: Several hours during your week, but plenty of time off when it’s not

Length: At least two weeks, but I recommend committing to four

Difficulty Level: Hard

Directions: 

1. At least three days before you want to begin, decide when you are starting (we like to go Sunday to Sunday) and who will go first in your trade-off.

2. Go over the schedule for the upcoming week and make note of anything the “Food Week” person should be aware of, like a potluck, existing plans to meet friends at a restaurant, etc. 

3. Go over the list of what each person will be responsible for during their “food week.” Rodsky calls this a “minimum standard of care,” that partners or other family members should agree to before they hand off ownership of a task. This ensures everyone agrees what the person in charge should accomplish. 

4. Here’s a basic list to start with, but you know your household and family dynamic best. Feel free to start from here and customize as needed. The food director each week should:

• Decide what you are serving for the next 7 days of dinners (leftovers and double batches are fine, but food preferences/dietary restrictions of the whole household must be taken into account)

• Evaluate what food items you need for the following week for both planned meals, and other meal items and staples

• Make a grocery list

• Procure groceries (through in-person or online shopping)

• Unload groceries

At mealtimes:

• Set the table

• Cook dinner

• Clear table

• Load dishwasher 

• Wipe down counters

• Take out kitchen trash/recycling if needed

• Do additional dishes/kitchen cleanup.

If you have kids or other members of the household who can help out, the food director for the week can delegate to them to ease the load, but it’s important that the director is ultimately responsible for monitoring this work and making sure it gets done.

Optional: Do a one-time sharing of tips and information if a partner is taking on a brand-new task. For example, let them know your favorite recipe site, that a certain grocery store stopped carrying a preferred brand, or that there’s a quirk about dishwasher loading. Keep this to basic/essential information. The point of this exercise is for them to fully take on the tasks and do it how they want to, not to mimic exactly how the other adult does it. 

Parameters: Mutually decide if you want any additional parameters to the food week, like a grocery budget to stay under, a limit on restaurant meals or prepared foods, or that dinner must be served around certain times, etc. 

Sharing with family/kids: Let other household members know whose food week is coming up so they can direct any special grocery or meal requests to that person.

Why you should consider doing this for two rounds, for a total of four weeks. There is likely going to be a learning curve for one or both partners in trying out new tasks. I recommend alternating food weeks twice. The second food week may be a lot easier than the first, and that may give you better insight if this is the right system for your family going forward. And remember, just like my family set our own rules for this experiment, you can too! Try it out, and if problems arise, feel free to change up some of the rules to make this work for you!

Important Note: Once it’s someone’s food week, the other person may not micromanage, tell them what to cook, critique their dishwashing or oversee in any other way. You may ask the person who is off from food week if they have any special requests from the grocery store, but the food week person must make the overall list.

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Abby’s Latest

Some years ago, I wanted to reduce our paper towel usage. My husband was skeptical, but I successfully won him over by experimenting with these paper towel replacements. They’ve held up beautifully through years of heavy use, and while we still use paper towels for super messy jobs (e.g., cleaning up spilled olive oil), we’ve reduced our paper towel usage dramatically.

While we’re on the topic of sustainable kitchen swaps, I also feel compelled to share these cloth napkins that we use every day. They’re 100% cotton, require zero ironing (a non-negotiable), and are generously sized for laps of messy eaters. On spaghetti nights, I throw them into the washer with a scoop of this stuff and they come out looking brand new. (If you’re new to Branch Basics, use this link for $10 off your first purchase — full disclosure: I get $10, too.)

Deliberately yours,

Abby